New · Bluetooth® LE Audio

Hear public spaces
directly in your
hearing aids.

Auracast™ is a new broadcast-audio standard that streams sound from TVs, gate announcements, theaters, and houses of worship straight into compatible hearing aids — no straining, no extra hardware. Now offered and demonstrated at Aurilink in Marietta.

Book a Free Auracast Demo See how it works
Live broadcast
Streaming to your aids
A smiling woman wearing a hearing device, holding her phone, in a bright public space

The Basics

What is Auracast™?

A simple idea with a big impact: instead of fighting through background noise, the sound source comes straight to your ears.

Auracast™ broadcast audio is the newest feature of Bluetooth® LE Audio — the next generation of Bluetooth built specifically with hearing health in mind. It lets a single audio source broadcast to an unlimited number of nearby listeners at once, who simply tune in like choosing a station.

One broadcast, unlimited listeners

A gate agent, a TV, or a lecturer broadcasts once — and everyone with compatible hearing aids or earbuds can join, privately, at the same time.

The sound skips the room

Because audio travels wirelessly straight to your aids, distance, echo, and crowd noise stop getting in the way of what you want to hear.

No extra hardware to carry

Unlike older systems, there's no neck loop or special receiver. Your Auracast-ready hearing aids and phone are all you need.

Think of it like Wi-Fi, but for sound.

You walk into a venue, see a list of available audio broadcasts, pick the one you want, and you're listening — clearly, hands-free, right inside your hearing aids. When a place offers public Wi-Fi, you connect without a thought. Auracast brings that same effortless idea to hearing.

Look for the Auracast symbol on signage at participating venues.

In The Real World

Where Auracast changes the day-to-day.

These are the places our patients tell us are hardest to hear in — and exactly where Auracast is rolling out first.

Airports & transit

Hear gate changes, boarding calls, and platform announcements clearly — no more missing the one update that matters.

Theaters & cinemas

Stream the film or stage audio straight to your ears, balanced for clarity — follow every line without cranking the volume.

Houses of worship

A common Auracast use case — the service broadcasts to the whole congregation, so the sermon and music come through clearly from any pew.

Gyms & waiting rooms

That silent wall of TVs finally has sound — pick the screen you're watching and listen in, without disturbing anyone.

Lecture halls & venues

Conference rooms, museums, and classrooms can broadcast the speaker directly, so presentations land no matter where you sit.

Your own living room

An Auracast TV adapter lets you and a partner stream the same show — one watches at a comfortable volume, the other streams to their aids.

1.5M
Public locations worldwide are projected to deploy Auracast by 2030, according to industry analysts at ABI Research — from airports and stadiums to local clinics and chapels. The list of places it just works is growing every month.

Three Simple Steps

How you'll actually use it.

No technical know-how required. Once your hearing aids are set up, joining a broadcast feels as natural as answering a call.

1

Find a broadcast

Look for the Auracast symbol on venue signage. Open the assistant on your phone or hearing-aid app to see the audio channels available nearby.

2

Select & join

Tap the channel you want — like picking a TV near you or your boarding gate. If it's a private broadcast, you may scan a QR code or enter a short code.

3

Listen, hands-free

The audio streams directly into both hearing aids, balanced for speech clarity. Adjust volume right from your aids — no fumbling, no feedback.

The first time, we'll set everything up with you in the office and walk through joining a live broadcast — so when you encounter Auracast out in the world, it just works.

A Step Up

Auracast vs. the old hearing loop.

For decades, telecoil "hearing loops" were the assistive-listening standard. Auracast is its modern successor — and many new hearing aids support both, so you're covered either way.

 
Auracast™
Telecoil loop
Sound quality
Full digital stereo, low latency
Mono, can pick up electrical hum
Multiple channels
Yes — choose from several broadcasts
Usually one signal per looped area
Venue install
Compact transmitter, no floor wiring
Copper wire looped around the room
Beyond hearing aids
Also works with LE Audio earbuds & headphones
Telecoil-equipped devices only
At home
Stream your own TV with a small adapter
Requires a dedicated room loop

Auracast doesn't make telecoil obsolete overnight — loops are still widespread, which is why we often recommend aids that support both during the transition.

Is Your Hearing Aid Ready?

Getting set up for Auracast.

Auracast needs hearing aids built on the newer Bluetooth LE Audio platform. Here's what the terms mean — and which aids we fit that are ready today.

Good to know

"Auracast-ready" vs. "enabled"

Ready means the hardware can support Auracast and is waiting on a software update or a quick setting change. Enabled means it's active and ready to use today. We'll tell you exactly where your aids stand — and turn it on if it's just a setting away.

The honest part

Older aids generally can't be upgraded

Auracast relies on a new low-energy radio, so most hearing aids more than a few years old won't receive it through an update. If yours predate LE Audio, a demo is the best way to hear what's now possible.

Common Questions

Auracast, answered.

Do I need a new phone for Auracast?
Not necessarily. Many Auracast-ready hearing aids let you find and join broadcasts directly from the manufacturer's app or even a button on the aids themselves. A recent phone can act as a handy "assistant" for browsing channels, but it isn't always required. We'll show you the simplest way for your specific devices.
Is the audio private — can other people hear what I'm listening to?
The audio plays only inside your hearing aids, so no one around you hears it. Public broadcasts (like an airport gate) are open for anyone to join, while private ones can be protected with a code or QR scan. Either way, what reaches your ears stays between you and your aids.
Will it drain my hearing aid battery?
Auracast is built on Bluetooth Low Energy Audio, which is specifically designed to use less power than older Bluetooth streaming. You'll still want a daily charge with heavy streaming, but the standard was engineered with all-day battery life in mind.
How is this different from the Bluetooth I already use for phone calls?
Classic Bluetooth pairs one device to one source — your phone to your aids. Auracast is a broadcast: one source can reach unlimited listeners at once, and you join public ones without pairing. It also runs on the newer, more efficient LE Audio standard. Your existing phone-call streaming keeps working right alongside it.
Is Auracast available everywhere yet?
Not everywhere — it's early, but growing fast. Airports, theaters, houses of worship, and transit hubs are leading the rollout, and analysts expect well over a million public venues to support it within a few years. Even before your favorite spots adopt it, you can use Auracast at home with a simple TV adapter.
Can I try Auracast before buying new hearing aids?
Yes. Book a free demo and we'll let you experience a live Auracast broadcast in our Marietta office on a current Auracast-ready aid — so you can hear the difference for yourself before making any decision. No pressure, no commitment.

For Businesses & Venues

Make your space hear-friendly with Auracast.

Run a church, theater, senior community, or office? We help local Marietta venues broadcast clear audio to every visitor with a hearing aid — and we'll either install it for you or set you up with the right equipment.

Houses of worship Theaters & performance spaces Senior living & community centers Offices & workplaces
A more inclusive, accessible space — visitors with hearing aids hear every word, from any seat in the room.
A modern upgrade from telecoil loops — no floor wiring, support for multiple zones, and cleaner digital sound.
Local support from a Marietta team that fits hearing aids every day — not a far-off installer you'll never reach.
Option 1

Full install & setup

We assess your space, install and configure the transmitters and listening zones, test the coverage, and train your staff. Hands-off for you.

Option 2

Equipment + guided setup

Prefer to handle it in-house? We supply the right Auracast gear for your space and walk your team through setup and best practices.

Call (770) 509-0207 to discuss Explore Auracast for business

Take the First Step

Hear it for yourself.

Book a free, no-pressure demo and experience a live Auracast broadcast in our Marietta office. Most appointments available within 48 hours — and you're encouraged to bring a loved one.

(770) 509-0207
or book online
Book a Free Auracast Demo

Free demo · No commitment · Bring a loved one

Auracast™ and Bluetooth® are trademarks of Bluetooth SIG, Inc. Oticon and Oticon Zeal are trademarks of Demant A/S; Starkey and Omega AI are trademarks of Starkey Laboratories, Inc. Aurilink Tinnitus & Hearing Care is an independent, certified provider and is not affiliated with or endorsed by these companies beyond its provider relationship. Auracast availability depends on venue and device support; feature names and capabilities follow manufacturer-published information and may change.